Nike is the world’s leading maker of shoes, sportswear and athletic equipment. Its efforts are focused on six major market segments: running, soccer, men’s training, women’s fitness, basketball, and sports culture. The brand is one of the world’s strongest and most recognizable marketing brands. Its mission is to bring inspiration and innovation to every athlete in the world.
“If you have a body, you are an athlete”, Bill Bowerman Co-founder of Nike.